Gossip Girl - Gossip Girl Fashion #2 ~ Because If you are not in fashion, you are nobody. - Page 6

chazman · 05-23-2008, 12:35 PM

From 5/30/08 EW

sofiab · 05-30-2008, 02:47 AM

Quote:

Fashion buyers, sellers look to the stars of TV, film

When actress Blake Lively dons a new headband or colored tights — with contrasting fishnets on top, no less — she can set off a virtual race to the cash register. The same goes for her Gossip Girl co-stars, whose fashions can be found on The CW cable channel's website, which typically enjoys a big post-show uptick in visitors.
The Gossip Girl phenomenon — which mirrors the impact Sex and the City had on high-end footwear sales — shows how retailers can capitalize on trends in popular culture. It also illustrates how vital it is for them to quickly seize on the hottest clothes and accessories, given today's impressionable young shoppers, and to closely track sales to avoid shortages of the latest fashion passion.

Trend watchers at retailers including Target and J.C. Penney monitor fashion-forward people in cities around the globe. Increasingly, though, retailers also need to watch a lot of TV and movies and read stacks of celebrity magazines, lest they miss out on the Next Big Thing.

As recently as a couple of years ago, trend spotting often had to be done a year in advance — for next summer's seasons, say, even before the current summer's merchandise had been sold. Penney and other retailers were forced to make "educated guesses," as President Ken Hicks calls them, based more on speculation than hard data.

Now, thanks to advanced software and computer systems, months have been shaved off the time needed to achieve "concept to cash," as Steve & Barry's calls it. Stores can closely monitor what styles are selling, at what rate and in which sizes. Department stores and the larger specialty chains can better compete with boutiques. They're also better positioned to take on such retailers as H&M, Zara and Forever 21, which specialize in moving the latest styles into, and out of, stores with sizzling speed.

"It tells the retailer what's selling and what's not selling, so they get higher inventory turns," says retail analyst Jennifer Black of Jennifer Black & Associates. "If you want to be more productive, you have to turn (merchandise) faster."

Especially if you want to attract trend-conscious young shoppers.

"Younger people of this generation are more much interested in fashion than they were when I was in high school," says 29-year-old Meredith Barnett, founder of StoreAdore.com, a guide to retail boutiques.

"Most of the reason they are so interested is they are so much more exposed to it. They are highly influenced by what they see on TV and what they see celebrities wear."

If they watch Gossip Girl and see a lot of "girly headbands," Barnett says, it isn't long before you see them on young women everywhere. Her website, which features top boutiques in several cities, is helping accelerate the trend. Earlier this month, it touted its picks for the best headbands.

Celebrity-inspired fashion has "definitely been amped up," says Gossip Girl costume designer Eric Daman. A former assistant designer on that über-trend-conscious show Sex and the City, Daman says he's been amazed by how much faster buzz flies about Gossip Girl's fashions in today's social-network-dominated era than it did in the heyday of Sex and the City.

There's even been talk at stores in New York, including Barney's, of displaying clothes in a way that helps shoppers achieve the Serena or Blair look, Damon says. (Serena is Lively's character; Leighton Meester plays Blair.)

"The girls' names are becoming like labels, " Daman says. "It's almost kind of crazy to see how great the reaction is to it."

When Hicks saw a photo of Angelina Jolie at the Cannes Film Festival wearing a batik dress, he knew the batik trend would be hot. Penney is stocking a hefty selection of the Indian-inspired print this summer. And its improved inventory systems mean it can get more such apparel into stores quickly if the trend really has legs.

That's the importance of what retailers call "cycle time" — how long it takes to turn a sketch into something hanging on a store rack. It's being "able to react to what the trends are in season," Hicks says.

Penney will carry more pink, Hicks says, in part because of the color's prevalence in the new Sex and the City movie, along with such celebrity favorites as aviator glasses, white jeans and ombre prints.

Even some shoppers who aren't trying to emulate celebrities seem to be attracted to "fast fashion." Avery Jaffe, 22, says she likes Forever 21 and H&M because they help her stay current on fashions, even if, she says, the clothes don't always last as long as she'd like.

"They both bounce back the trends rapidly," says Jaffe of Atlanta. "We post on Facebook what we wore out the last night and have to have different outfits (and) looks each time."

Celebrity-driven style is hardly limited to teens or twentysomethings. Jaye Hersh, owner of Los Angeles boutique Intuition, says that just as young shoppers in her store will want a purse they see Miley Cyrus buying, older shoppers will do the same for celebrities closer to their own ages.

"It crosses the ages," says Hersh, who says her boutique is a favorite of the Desperate Housewives and of such stars as Jessica Simpson. If women buy something a celebrity is wearing, "They can pretend they have a piece of some shiny life and feel like theirs is a little more exciting."

Fashion buyers, sellers look to the stars of TV, film - USATODAY.com

chazman · 07-08-2008, 05:19 AM

Posting this as link...may need to subscribe. The Times gets all pissy when you reproduce their stuff, so..

Forget Gossip, Girl; the Buzz Is About the Clothes

jesaispas · 08-19-2008, 11:28 AM

I don't know if you guys have some good GG fashion links, but if you want to share go ahead!

Here are a few I know:
1) Dress Like [ your favorite ] Gossip Girl (the best)
2) gossipgirlstyle - Community Info ( you basically ask for something you saw on a character and they'll find it for you)
3) Gossip Girl Fashion
4) Style Gossip Girl
5) Sets that matched blair waldorf - Polyvore

lorenxvy · 08-21-2008, 01:23 PM

thanks

kostilicious · 08-25-2008, 03:31 AM

I didn't like that yellow dress.. but I so loved the golden one..

thanks for all the links..

sofiab · 08-25-2008, 04:31 AM

Quote:

Meet the Man Behind Gossip Girl's Closet

Have you ever wondered who the lucky person is that gets to decide what the Gossip Girl gang gets to wear each week? It's costume stylist Eric Daman, who also once assisted Patricia Field on the set of Sex and the City. He recently stepped out from the background and chatted with WWD about his enviable job. Daman started out as a buyer at a boutique in Paris and went on to be an overnight model discovered by photographer Steven Meisel (his first modeling job was with Kate Moss). He eventually followed his dream of styling, and what he has done with Gossip Girl is a fashion phenomenon. The proof is in the pictures. Here are the highlights from his interview:

Eric on whether it’s more important for characters to look approachable or aspirational: It should be a little bit of both. I always make sure I mix some of the higher-end looks with something from a less expensive brand. I use stuff from Forever 21 and H&M all the time. You will always see someone wearing a $5,000 dress with a pair of Nine West shoes. That is how people dress today anyway.

So, do the actors have a say in how their characters dress? I’m not a fashion Nazi. Blake [Lively] and Leighton [Meester] love to give their input, but they understand that I am there to help them create and develop their characters.

Naturally, the Gossip Girls' individual styles have developed dramatically. It’s funny because they came into this as these fashion-naïve kids from LA who moved to New York in order to portray these true New Yorkers. They are like New Yorkers now — real, fashionable New Yorkers.

Eric's thoughts on doing his own apparel line? I’ve thought about this a lot, actually. I would want to do a mass line, like something for Kohl’s, Target, Charlotte Russe. Then I would like to do a higher-end, capsule collection for a store like Bendel’s or Barneys. Again, it’s all about accessible fashion and mixing it up.

Gossip Girl Costume Stylist Eric Daman Speaks to WWD | Blake Lively, Leighton Meester, celebrity | FabSugar - Fashion & Style.

Pssst, here's the gossip: Teen show sets fashions

*Stacy* · 08-29-2008, 11:36 AM

Bumping this thread up for a new fashion article and it does briefly talk about the fashion for S2.

Postbulletin.com: Rochester, MN

letthemusicplay · 09-02-2008, 04:05 PM

Add me?
I love all of their outfits!

gems81 · 09-03-2008, 08:49 AM

can I be added?
Fashion is the second reason why I watch GG! And last night outfits were amazing, especially B's Marc by Marc Jacobs.

Caliina · 10-14-2008, 07:17 AM

I loove the fashion in GG

It's amazing, my class is having a sort of dinner with a theme, and me and a couple of others have to be upper class

most of us have choosen some GG preppy school clothes

jesaispas · 10-16-2008, 04:20 AM

Sounds really great, sweetie!

jesaispas · 11-22-2008, 03:56 PM

jesaispas · 05-19-2009, 01:21 PM

Best Fashion of Gossip Girl Season Two - Film.com

what do you think?

prettytinydots · 05-19-2009, 01:42 PM

Thanks for the link!

My top 3 of those;

5. Chuck, Episode: "The Wrath of Con"
12. Blair, Episode: "The Grandfather"
3. Serena, Episode: "Summer Kind of Wonderful"


Fan Forum > Archived Television Shows > Gossip Girl > Gossip Girl Fashion #2 ~ Because If you are not in fashion, you are nobody.