a person can open a bing account... and with that if you stay logged in.... you search Bing.com trends...earn points... then you click on the Dashboard and get more opportunities to earn search points... after a month or so... you get at least 5,000 plus bing points and redeem it for gift cards like Amazon OR save up like I usually do and by something big on Black Friday Amazon... I got a 100 plus fitness watch...reduced at 60.... for FREE last year [no watch is completely water proof though]