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I took a course on TV manipulation (it was called TV and Social Behavior) during my undergraduate. It was amazing finding out how they get you. It's really manipulative. What you witnessed was obvious, annoying manipulation, though. Sorry you had to endure such garbage!
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It was definitely manipulation, with guilt-trip messages throughout. "If you want to keep seeing quality programming like this, call now with your monthly pledge amount."
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There are those who look at things the way they are and ask why - I dream of things that never were and ask why not. - Robert F. Kennedy