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Set up promo pics, like paparazzi pictures that are made to look like a celebrity just so happened to be caught out grabbing coffee or grabbing lunch with someone when they were set up by their people because they're pushing for a role or want more exposure.
Social media is a completely different ball game. That's almost the only time we get to see Taylor when he's not promoting. Fans asking him for pictures when he's home in Austin, and even that's slowed down since he's built his house and moved in there.
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