I think sometimes it's part of the deal...the last few sets of pictures of him kind of screamed set up and he was aiming for an Emmy nomination.
I mean as far as on the realm of attention seeking, willing to let a photographer know that you're going to be at a certain restaurant meeting with your manager (or his people probably did it) is pretty low on the fame whoring spectrum. That happens a lot though when angling for a nomination or a role.
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