Fan Forum - View Single Post - KB News & Info #50: It's promo time and we can barely keep up!

**karamel** · 10-16-2018, 12:50 PM

Quote:

Social impact brand This Bar Saves Lives, LLC announced that it is the first company to partner with Action Against Hunger to pilot a new model for dealing with severe acute malnutrition – one that empowers customers to give food aid with every better-for-you snack bar they buy.

With this new approach, the United Kingdom's Department for International Development is working with U.S.-based Action Against Hunger to create a new "pipeline" estimated to reach up to 250,000 children facing hunger in the next three years. This Bar Saves Lives will provide resources to fill that pipeline with life-saving hunger treatments, with their one-for-one donation model and no cap on the potential donation amount or reach. This is the largest public-private partnership of its kind and will launch in Somalia in January 2019.

"Hunger is terrible anywhere. It is heartbreaking to travel to places where hunger is more common than the flu and far more deadly," said Ryan Devlin, Co-Founder of This Bar Saves Lives. "The good news is that, when completed, hunger treatment is extremely effective. This Bar Saves Lives was created to give more kids access to the help they deserve."

Last year, approximately 1.2 million children under age five in Somalia were diagnosed with the most severe form of hunger. Fewer than one in four had access to treatment. Somali officials report that aid is down 11 percent, even though hunger is on the rise.

"The world needs a better way to deal with hunger. Together with This Bar Saves Lives, we're creating it, so no child is forgotten," said Andrea Tamburini, CEO, Action Against Hunger. "We aim to double, by 2020, the number of children who have access to lifesaving hunger treatment. World Food Day is an important reminder that it will take sustained focus from consumers, governments, and companies like This Bar Saves Lives for us to achieve that goal, and the UN Sustainable Development Goals, and ultimately end hunger in our lifetime."

Paul Yoo, Chief Executive Officer, This Bar Saves Lives, explains, "If you possess radical hope, you can create radical change. This is why we have a simple giving model: buy a bar, feed a child. We believe people want to improve society and give hope to others. With this new partnership, it's now very easy for all of us to help tackle world hunger together."

https://www.prnewswire.com/news-rele...BSL+Family%21+