He won because people didn't take his threats seriously because they didn't concern or target them specifically and/or aligned with their views. If I got a dollar for every time somebody said: Give him a chance./He doesn't really mean it, I'd be rich right now. Treating him like a joke candidate was a mistake too, like Jimmy Fallon inviting him to his show and rubbing his hair.
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This is Raven Reyes, and I'm alive.
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