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I don't see how that helps the show at all. The CW clearly aren't going to back the show a whole lot in terms or promotion. The cast posting pics would help in terms of hyping up the show for the new season for fans. Unless, Laurie blames that for the leak of the rape storyline last season? Strange.
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It's not just Reign though. None of the CW shows are getting much promotion. Most of them didn't even take new promo shots.
Anyway here's the first promo
https://youtu.be/Pw58BUhmoEg