this is the official
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A PRIMETIME TELEVISION FIRST, A FULL EPISODE OF THE WB'S ‘EVERWOOD’ TO BE AVAILABLE ON AOL® FOR BROADBAND THE MORNING AFTER IT AIRS
Burbank, CA March 30, 2004
America Online, The WB And Warner Bros. Television Team Up To Offer This Unique Promotion
For the first time, a full episode of a primetime television show will be available online the morning after the episode airs on television as part of a unique promotion by America Online, The WB and Warner Bros. Television to promote "Everwood." The episode will be available online and on-demand exclusively on AOL® for Broadband for one week beginning Tuesday, March 30, following its on-air broadcast the prior evening, and leading up to a series of new episodes of the show that will begin on April 5.
New and seasoned fans can catch up on key events of the show to understand the storylines that have developed in the series. This particular episode of "Everwood," entitled "Unspoken Truths," originally aired on February 23, 2004 and deals with many substantive topics of interest to teens and parents, including depression, underage drinking, and drug use, as well as love, jealousy and infidelity. AOL for Broadband members will be able to watch the episode from beginning to end or in segments.
"Through this unprecedented marketing initiative, we are providing AOL for Broadband members with an exclusive and unique way to sample a full length television episode, as well as providing The WB with an exciting new way to attract viewers," said Patricia Karpas, Vice President and General Manager, AOL Television. "This is yet another innovative step forward as AOL for Broadband continues to use this medium to deliver compelling, new programming experiences. AOL for Broadband is a great way for Networks and Studios to break through the clutter and drive awareness for new and current series."
Added Suzanne Kolb, Executive Vice President, Marketing, The WB, said, "The WB is always looking for new and innovative ways to promote our shows. The partnership with Warner Bros. Television and AOL presents a great way to draw attention to ‘Everwood’ and attract new viewers, while also giving existing fans another opportunity to view the show."
Said Lisa Gregorian, Senior Vice President, Television, Warner Bros. Marketing Services, "Online viewing of ‘Everwood’ is a great way for Warner Bros. Television to extend the experience of the show and to establish a new audience base who can get caught up with the show's storylines before new episodes begin airing April 5. Partnering with AOL and The WB reinforces our goal to create promotional programming that offers new and exciting ways to engage the audience."
AOL, The WB and Warner Bros. Television also teamed up last year to release "The Chloe Chronicles" - a series of AOL-exclusive promotional vignettes surrounding the show "Smallville." These vignettes followed the adventures of Clark Kent's friend Chloe Sullivan as she investigated mysteries around Smallville, with plotlines that were different from, but related to, the plotlines on the show. This campaign was designed to deepen viewer interest and investment in the show through the use of online companion programming.
AOL® Television is one of the most comprehensive online resources for TV fans who want to be informed, engaged and entertained about the hottest shows on television. Its newest feature, "TV's Top 5," lets AOL members relive, rate and talk about the top TV moments from the previous day. Other AOL Television offerings include extensive, personalized listings for TiVo home networking members to record programs directly to their TiVo units; sneak peeks and exclusive video from today's most popular shows; polls, message boards and chats where TV fans can voice their opinions; and AOL® Alerts and Reminders to help ensure members don't miss their favorite programs.