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Each federation of football pays their players according to the arrangements they made before the Cup. Some federations pay more than others.

The big money footballers get comes from their clubs but playing in the Cup helps them raise their value as players and makes diverse clubs take notice of them. For example, Real Madrid is now about to sign James Rodriguez from Colombia after his excellent performance in the Cup, he had been playing for Monaco with a salary of 1.3 million euros. Apparently Real Madrid bought him for 85 million euros so I imagine his salary will increase exponentially after that change. Before the Cup he was well known in Colombia and maybe France but now everybody is talking about him, and he is still young (23 years old) so his value could increase with time now that he is going to play in a much more popular club.