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They have a spin? How does it work? There's a big difference between last weeks numbers of 14 million and 25 million. Which is right? And if they're both right... how?  |
Yes, they're usually more detailed in regards to the actual numbers and how 'improved' or 'bad' the shows did compared to the previous week and year at the same day.
NBC Media Village
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NBC DELIVERS PRIMETIME'S BIGGEST GAINS VERSUS LAST YEAR FOR THE WEEK AND THE SEASON
THE PEACOCK IS UP 18 PERCENT IN 18-49 THROUGH TWO WEEKS OF THE 2006-07 SEASON WHILE CBS IS FLAT AND ABC AND FOX ARE DOWN
THE PEACOCK GENERATES YEAR-TO-YEAR GAINS ON FOUR NIGHTS LAST WEEK
'HEROES' IS THE WEEK'S TOP-RATED NEW SERIES IN ADULTS 18-49, 18-34 AND 25-54
For the first two weeks of the 2006-07 television season, NBC is the only network showing year-to-year gains in adults 18-49, where the network is up 18 percent versus the same period last year (3.9 rating versus 3.3). In that same comparison, CBS is flat, ABC is down 5 percent and Fox is down 7 percent. Season-to-date in total viewers, all four major networks are up year-to-year, with NBC reporting easily the biggest increases. NBC is up versus the opening two weeks of the season last year by 13 percent in total viewers (10.7 million vs. 9.5 million) while CBS is up 1 percent, ABC is up 2 percent and Fox is up 0.1 percent.
NBC's "Heroes" was the highest-rated freshman series on television in the key demographic of adults 18-49 last week, with its debut on Monday, Sept. 25 ranking #6 among all programs in that key demo.
* On Monday, the debut of "Heroes" delivered NBC's highest 18-49 rating and overall viewer total for any fall drama premiere in five years and was also the highest-rated 9 p.m. ET drama premiere on any network since the launch of "Desperate Housewives" nearly two years ago. "Heroes" ranked #1 in its hour in adults 18-49, adults 18-34, adults 25-54 and total viewers.
* Also on Monday, NBC's new primetime line-up of "Deal or No Deal," "Heroes" and "Studio 60 on the Sunset Strip" combined to give NBC its second consecutive Monday win of the new season in adults 18-49, up 18 percent in the demo and 17 percent in total viewers versus the second Monday of last season.
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I presume the difference between the number of viewers (14M) reported by the Nielsen's fast national ratings last week with what NBC indicated in their promo for the show (25M), is probably due to the fact that they calculated and took into consideration
all of the demographics combined, the repeat of the pilot on Tuesday, the number of people who downloaded it from NBC, as well as iTunes, etc.
Thanks so much for the video clip link!
I'll watch it again. And again. And again.
