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Thanks for that, dragonfire. 
My lord, the Eternals movie wasn't even successful, so why is Marvel so high on this Eternals/X-Men storyline? |
No problem.
Because the X-Men sells. Just look at Spider-Man's next event. It involves the X-Men, Spidey, and Wolverine teaming up to save Mary-Jane, etc. etc.
If you want to get people's attention with a new character/team, or not so popular character/team pair them with the X-Men/Wolverine, and you'll get their attention.
Shoot I think the next thing they're doing with Ms. Marvel is a team-up with Wolverine.
Even the recent F4 comic had them teaming up with Wolverine.