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What I think happened is that Katie Holmes became very popular on the Internet, (she was one of the first actresses to become popular on the Internet, with people creating websites for her) and Paul Stupin and Co., who did have an awareness of the Internet, saw that and they hedged all their bets on Katie, which was a big mistake. Katie Holmes initially had a girl-next-door appeal, and in Season One she was the underdog that everyone rooted for to get the boy of her dreams, but after Season One she became the IT girl that no mere mortal could resist, and Katie's looks were already starting to fade in the later seasons and she didn't have the talent to carry the whole show, and the show suffered for it.
Roswell didn't do that with Shiri, Majandra, or Katherine Heigl.
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Oh right, Katherine Heigl as well.
I think you nailed what happened with Dawson’s Creek and Katie Holmes. I was just starting to get my feet wet as a regular user of the Internet back then so wasn’t fully aware of what was going on with her and the show. I just tuned in without the online presence initially. I couldn’t imagine how people must have been obsessed with her which is actually really creepy when you think about it because when the series started she was just out of high school. Then again, I experienced the Harry Potter Series and how weird mostly adult men were with a 12/13 year old Emma Watson which was so disturbing and much worse.