Thing is, people say that Netflix was always regarded a must have because of that and without that password sharing it is not considered as valuable; This is why putting a stop to it, not lowering prices and adding ads 2 years down the line instead will eventually backfire on Netflix, mark my words!
Before, Netflix was an unbeatable King when facing against cable, whereas
now Netflix itself is becoming the ''new cable'' and thus a sinking ship process has begun internally without them realizing it.