Jenn23

Brand New Eschew Rocking For Voodoo
11.12.2003


Brand New
Photo: Brian Appio
"Us, on the radio, is huge. It's just crazy. So we're pretty grateful for that." — Brand New's Jesse Lacey

Brand New reserve their rocking for the concert stage, not the soundstage. When it comes to making videos, the emo quartet would rather make none at all than film a clip that finds them playing a pseudo-show.

In the video for "Sic Transit Gloria ... Glory Fades," the second single from their second album, Deja Entendu, Brand New pick up where they left off with their previous clip, "The Quiet Things That No One Ever Knows," and display a similar cinematic slant.

"What's nice is that there's no performance in it," singer Jesse Lacey said. "There are no shots of us holding our guitars and pretending to play the song. Most of our favorite videos are like mini-movies. Something else is going on other than the band actually playing."

Filmed in Los Angeles by director Marc Webb (P.O.D., AFI) in mid-October, the clip focuses on Lacey as its main character, and, like the video for "The Quiet Things," a bit of the supernatural plays a part. Instead of roaming around as a ghost, however, this time Lacey acts like a human voodoo doll. He discovers that when he moves a particular body part, so does the target of his powers.

"Since the song is about taking advantage of someone else," he said, "there's a pretty strong correlation between the video and the song."

So much so, it's a bit surprising to know that the idea for the clip came from its director, who had harbored the idea for some time. Brand New just happened to be the band to take him up on his offer.

"It's cool to be able to let someone who's talented run with whatever they want to do," Lacey said. "You have to understand that [Marc] has a vision as well. And you have to give him the leeway to go ahead with it."

The clip is expected to appear in a few weeks, while the single has just begun to surface at radio.

Brand New are on the road with Hot Rod Circuit and Eisley through early December, after which they'll play various radio-sponsored festivals. Lacey jokingly calls the idea of performing on a bill with the likes of Michelle Branch and Vanessa Carlton "interesting," but you won't hear him complaining about it. Where 2001's Your Favorite Weapon went virtually unnoticed by the mainstream, radio and video outlets picked up "The Quiet Things" to help Deja Entendu sell more than 173,000 copies during the five months it's been out.

"It's been incredible," Lacey said of the past year's success. "The response we've gotten from radio has been awesome. We never thought that would ever happen, and all of a sudden it just came out of nowhere. We thought it was only going to last a week or a week and a half, but it kept on growing. Us, on the radio, is huge. It's just crazy. So we're pretty grateful for that."

—Joe D'Angelo

mtv.com

Sic Transit Gloria...Glory Fades video

[ 11-13-2003: Message edited Jenn23 ]

Paceysgal

Awesome start, Jenn [img]smilies/biggrin.gif[/img]

The video is also available @ launch and you can watch it full screen [img]smilies/smile.gif[/img]

I love the video. I thought it was pretty much different from what's out there and it does go well with the song. Boys who scream rock my socks. Heh.

ActionJackson

The new video is so good. I love it. -sighs-

Thanks for starting another thread, Jenn. Great title, too.

*ReDnGrEeNmNmS*

Looooooooove the title!!!

Gonna go try and watch the vid now!

Peace~Jordan

Paulie Rogue

omg! the video is out. yes. That is one of my favorite songs on the cd.

*ReDnGrEeNmNmS*

Yeah since all of a sudden my computer wont work javascript I can't see it...damnit.

Peace~Jordan

Jenn23

Glad you like the title! I almost made it "This. Is. So. Messed. Up." I love when Jesse mouths that in the Sic Transit video!

*ReDnGrEeNmNmS*

Like this one alot...the other one would have been awesome too...

Peace~Jordan

Paceysgal

Ditto that! I also like when he's sitting at the bar and the guys are mimicking his movements.

Jenn23

And the part when he runs his hand down his chest...

*coughs*

*shuts up*

*ReDnGrEeNmNmS*

You're making me jealous...must find...video.

Peace~Jordan

-becca-

The new video is really good. I love the whole concept, and it just ended up looking awesome. I need to watch it again.

Paceysgal

Heh... I was so going to make a post all about that, but didn't want to come off as odd. [img]smilies/wink.gif[/img] Seriously though... that? was some good stuff. When his hand was travelling, I was literally like, "Whoa there guy!"

[img]smilies/look.gif[/img] Yeah, it's a good video.

*ReDnGrEeNmNmS*

They moved the BN concert here to an all ages venue. Soooo many people complained cause it was at an 18+ one and no one could get in. Sad really...

Sorry, tangent.

Peace~Jordan

Jenn23

Personally, I would prefer a "No Teenie" environment, but what can you do? At least the street team shirt will come in handy.