 | | 02-14-2009, 10:43 PM | |
#301 |
| Affiliates Team Moderator Support Team
Joined: May 2003
Posts: 69,662
| OMG! I just read it, too.
I'm so excited! Quote: Lucky day for Jason as 'Friday the 13th' nabs a scary $19 million
The tracking services which movie studios live and die by in order to determine just how a movie is going to perform at the box office have been severely off from time to time. Just last month, no one at Sony Pictures would have expected the late Christmas present they received with the big opening of "Paul Blart: Mall Cop." February's latest mix up? A little movie called "Friday the 13th."
It's not that anyone didn't expect the reboot of the long-running horror franchise to do well, in fact, tracking showed a four day cume somewhere in the mid 20's. Well, it looks like moviegoers missed the hockey-mask wearing killer more than anyone thought, because Jason's return did $19.5 million alone on Friday. In a very shrewd move, the studio has also been selling the film as a date night for Valentine's Day which means the horror flick shouldn't experience the traditional Friday to Saturday drop most films in the genre do. With a four day weekend also in the cards, the New Line and Paramount co-production is looking at a final four day total north of $50 million. And with the film also opening day and date in the U.K. the money is just beginning to rake in. Expect an announcement within days (hours?) of another return to Crystal Lake (not that you didn't think it was coming after that ending).
1. "Friday the 13th," $19.5 million
2. "He's Just Not That Into You," $5 million, $40.4 million to date
3. "Taken," $4.67 million, $63.3 million to date
4. "Confessions of a Shopaholic," $4.4 million
5. "Coraline," $3 million, $23.2 million to date
6. "The International," $2.6 million
7. "Paul Blart: Mall Cop," $2.4 million, $101.2 million to date
8. "The Pink Panther 2," $1.7 million, $15.2 million to date
9. "Push," $1.7 million, $14.1 million to date
10. "Slumdog Millionaire," $1.5 million, $80 million to date
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