[karamel]

[karamel]

When the Social Mission Comes Before Making a Buck

[Mason30]

love this

[karamel]

[karamel]

Spindrift Raspberry Lime Sparkling Water, 4pk 12 Fl Oz I love Spindrift so much, I decided to become the face of the company. Truly. I’ve always been a sucker for flavored bubbly water, but then I started researching the ingredients in a lot of flavored waters and was really turned off by what I learned. I was making my own for a while, but it was so time-consuming. Then I found Spindrift, and hallelujah. It’s water with actual squeezed fruit and it is so delicious. My favorite flavors are strawberry, raspberry-lime, and lemon, but they are all good. And my cool friends always tell me they make fantastic mixers.

Kristen Bell on Her 11 Favorite Things 2018

[karamel]

Spindrift Beverage Company is also learning to balance endorsements and authentic content. Actress Kristen Bell is a spokeswoman for the sparking water brand, but she was a fan first, said Caroline Kibler, a senior vice president of marketing. “Her voice, her brand, what people know about her is very consistent with the personality we’re trying to sketch out for Spindrift. But we didn’t want the brand to be her,” Kibler said. “It’s been sort of a gut feeling on how much weight we put behind that kind of content versus other more product-centric content.”

How to be authentic in the perfectly curated world of Instagram | MIT Sloan

[karamel]

[Mason30]

[Mason30]

https://giwps.georgetown.edu/seekingpeace/whywomen/

[karamel]

[karamel]

[Mason30]

[karamel]

From February 18-24 BIGGBY COFFEE will be partnering with Michigan native Kristen Bell and This Bar Saves Lives, the company she co-founded with fellow partners Ryan Devlin, Todd Grinnell, and Ravi Patel, for their second annual national food bank initiative. BIGGBY COFFEE looks forward to this initiative as a way to provide meals to their neighboring families in need. They are very excited about their partnership with This Bar Saves Lives, as this will allow them the opportunity to reach even more families throughout the globe. When $5 or more is donated, customers will receive a free This Bar Saves Lives snack bar. With every bar, BIGGBY COFFEE and their customers help This Bar Saves Lives to provide dozens of meals to children in need in Haiti and part of Africa. As an added bonus, customers will receive a postcard featuring a quote from and image of Kristen Bell, co-founder of This Bar Saves Lives, and further information on the nationwide campaign being run by BIGGBY COFFEE.

https://www.qsrmagazine.com/news/big...ank-initiative

[Mason30]

https://www.sfgate.com/technology/bu...n-13614668.php

[karamel]