| Elite Fan
Joined: Aug 2005
Posts: 48,041
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Tucker about the trailer:
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Nils and I have spent a LOT of time thinking about the trailer. We know full well how important a good trailer is and intend to really focus on getting it right. We will probably do two and they will be different and good, but without giving away any of the humor from the movie.
That being said, we aren't going to design a trailer to entice a certain demographic. Thats lying and is bull**** marketing. I DONT want people going to this movie who wont enjoy it--tricking someone into paying to see a movie is the quickest way to destroy your credibility and alienate an audience. I want the trailer to really represent what the movie is, and thus peak the interest of the people who probably would like it if they saw it--whatever demographic they happen to fall into. I will always treat the audience with respect, and never try to trick them or push them into spending their money on something they probably wont like. Thats how you build trust, respect and authority. Its a marathon, not a sprint.
| Greg's POV from the editing
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On that note Tucker and Nils have me working on three things at the moment: the first being a sequence in the film that I'm trying to assist them with (inasmuch as I can with such 25 seconds of film to offer opinions on); I'm also putting together another screening which actually is more time intensive than you might imagine; lastly I'm still going through the hundred hours of footage for the eventual DVD release.
I met up with Tucker and Nils at the edit bay to go over all of this and immediately noticed the film has changed in very concrete ways since the last time I saw it. Of particular interest to me was watching Nils bring up his list of "notes" on Google docs. This lengthy list of changes to be made to the film includes notes from Tucker, Nils and even notes from David Zuckerman. The ever changing document at some point down the road would be a superb roadmap to how we found our way to the finished film
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The strip club scene alone has pages and pages of exchanges between Nils and Tucker. This sort of high tech collaboration is streamlining the editing process. Online documents, video conferencing, high speed FTPs are changing how films are completed in post production. Big budget, small budget, it doesn't matter. A unit could be shooting in Africa, another in New York and an editor could be uploading a cut for the director to approve in New York. The interconnectivity of the film world is going to really fundamentally change the Hollywood paradigm. Of course, Hollywood adapts about as slowly as is humanly possible, so we'll see.
The conversations in the editing room continue to be interesting to listen to. As the film starts to take shape, many hours are spent considering mere seconds in the film. I watched a scene written as 2 pages be whittled down to 6 seconds of film today. And the film is better for it.
Jeff, Sean and Nils are still pulling 10 hour days in the editing room pouring over every detail. Tucker, in addition to his editorial duties, is setting up a second screening for a completely different demographic than the college aged kids I'm targeting (I think he's going to write about this after it's over). Not to mention he is setting up all the non-traditional marketing plans (which include this website and the premiere tour the movie will go on), which require months of work to plan, organize and roll out.
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important Tucker post
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We are in the process of (slowly) rolling out the rest of the features for this site, and the first is an email list you can sign up for to get special information about the movie.
If you are reading this blog, you are probably asking yourself why you need to sign up for an email list. Anything we send out to the list, we'll post here too, right?
Yeah, that's true. But there's more to it than that. The email list is not just about putting information out. We plan to build what Seth Godin calls a "Permission Asset." This blog is only the very beginning of what Nils and I intend to be the creation of a large community built around not just this movie, but all the art we produce including the sequels as well, and to an even larger extent, filmmaking.
To that end, we want to identify and reward the fans who spend the most time here, who interact with us the most, and who like our art the most. The email list will be used to offer fans things before they are introduced to the general public, to release things early (like trailers), and to just be cool to the people who like our art.
For example, once we know the release date, we will plan several premieres around the country that fans will be able to attend. They will be really cool; we'll have swag bags, sponsors, and a post-screening Q&A with me, Nils, and some of the cast, **** like that. If you sign up here, then once we finalize plans, we'll send out invites to the people on the list first, before announcing it on the blog.
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NO rapping or anything like that.
I'm sure Tucker will find some good stuff.
I mean I want the trailer and everything asap 
