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Media Sport and Other Rantings: Viral Marketing
I'm not sure what to make of Viral marketing. It's been around over 25 years, despite the fact some guy from Saatchi and Saatchi in Auckland, claimed he invented a new form of marketing called Whisper Advertising a couple of years ago.
Viral Marketing actually started in Chicago in the 80's when apparently Nintendo hired a company to do research on who are the most popular High School kids in various different schools, they then started up a database and sent the cool kids free stuff, in the hope that the nerds would see the kids using the products and thus, buy the products themselves.
