Compared to a movie franchise, absolutely
But Stranger Things is definitely Netflix's biggest show so you'd think they'd do a better job
It's been like a year and a half since the last season came out, so they should be trying hard to make people actually remember that this show exists
I think the best thing about the Star Wars marketing department is that they're not afraid to headline Rey and Kylo as the center points of the story.
Vanity Fair took a huge risk during TLJ promotion by putting Rey and Kylo on their own cover together, and well it paid off
But I bet FinnReys were like "HUH???" at the time
