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I don't understand how CW shows that have big, huge fandoms, don't have high ratings. Or well, at least most of them, especially Arrow and The Flash
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Well the CW doesn’t air in all markets so that’s a bit of the cause but also branding. After the merger and it went from WB to CW they went way to intomteeny shows and lost a lot of ratings because of it. And really these days all networks are struggling with live ratings. Streaming and syndication is where they make money.