Yes it certainly was in character. I just wish we saw him more in seasons 4 and 5. I have said this before but I would have loved to see his reaction to the Dean fiasco. He would have been absolutely devastated and it would have been great drama.
Another random article that popped up out of nowhere, but still keeping the dream alive
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7 Reasons We're Still Obsessed With Jess From 'Gilmore Girls' - Life & Style