 | | 07-05-2017, 01:08 AM |
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#175
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Now that Marvel can integrate Spider-Man into its future films, possibly starting with the third “Captain America,” out in 2016, Disney is starting to consider new licensing opportunities for the character. It already has Disney XD’s animated “Ultimate Spider-Man: Web-Warriors” to build licensing opportunities around, and hopes to expand the character into the action sports and fashion worlds this year in an effort to target all ages.
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In fact, sales for products themed around the web slinger picked up again following the announcement of Marvel’s new relationship with Sony. The character generated another $1 billion in global retails sales last year, NPD Group said.
“It’s ignited the marketplace with what’s to come with Spider-Man in the future,” Gitter said of the new deal with Sony. “The retail community is rallying behind Spider-Man in a pretty significant way.
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Marvel Plans Massive Merchandise Rollout for ‘Avengers: Age of Ultron’ | Variety
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