Who's Ned Leeds in the trailers?
:looks it up:
THAT'S NED LEEDS?!
No, nothing like in the comics. In the comics he's tall, light-haired, square-jawed, lean white guy who works for the same newspaper Peter Parker does. He was sort of the Hobgoblin for while and he gets killed in Germany in the 1980s crossover between Wolverine and Spider-Man. There's no goofy slacker aspect.
Seriously, if they're going to change the character that much so that he's basically a different character, they shouldn't use the name. Change the name, make it a new character.
Here's a Ned Leeds article:
http://marvel.wikia.com/wiki/Edward_Leeds_(Earth-616)
And another:
https://en.wikipedia.org/wiki/Ned_Leeds