 | | 04-30-2017, 12:19 PM |
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#37
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Fan Forum Hero
Joined: Nov 2010
Posts: 61,135
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wow  i did not see this coming.
Quote:
Pantelion’s “How to Be A Latin Lover” pulled in an estimated $12 million in the U.S. and Canada in its debut week well above analysts’ single-digit projections. Such a performance is history-making for the Latino-focused joint venture of Lionsgate and Grupo Televisa as the studio’s biggest opening to date.
"We’re all very happy with the results,” said David Spitz, Lionsgate’s distribution chief. “Eugenio [Derbez] has star power."
“How to Be A Latin Lover” stars Derbez as a man who falls on hard times after a career based on seducing older women. Salma Hayek co-stars along with Rob Lowe and Kristen Bell.
The film’s stellar performance, from just 1,118 targeted locations, is important considering the demographics of its audience. In addition to 50% of them being over 35, a massive 89% of moviegoers were Latino. This massive domestic support for a film lead by one of Mexico’s biggest stars bodes well for Derbez’s hopes to cross over and the future of Pantelion.
Derbez, however, is no complete stranger to American audiences, having stunned the industry in 2013 directing himself in “Instructions Not Included,” which went on to become the highest-grossing Spanish-language film released in North America and the fourth-best performing foreign-language film in the U.S.
And as is often the case with content aimed at specific cultural communities, critics didn’t flock to the picture, giving it a 50% rating on Rotten Tomatoes. But it received an A CinemaScore.
But “Latin Lover’s” performance should not be considered a surprise, even though it bested all projections. Rather, it should highlight the need for more nuanced and culturally aware methods for tracking diverse audiences’ tastes, expectations and movie-going potential.
“If you deliver content the audience wants, they absolutely will come out and support the film,” Spitz said.
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'How to Be A Latin Lover' overperforms as 'Fate' crosses $1 billion - LA Times
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