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Deyna is the most loved couple on the show. I'm sorry to say it but the writers/showrunners probably look at social media and 95% of the conversation is Deyna. In one way or another, they've been together since the beginning, and they're a huge part of what makes the show what it is. Everyone loves them.
In order to get good revenue and a good turnout, a company is going to want to advertise the thing that will bring the most money/turnout for them. Deacon and Rayna are going to bring in tourists for them.
No, Chip isn't TECHNICALLY a co-lead, but he's beloved and that's going to bring them a lot of money. Connie is obviously a co-lead, so adding the other half of the couple that most of the fandom loves, it's going to be good for Madame Tusade's.
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