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I don't know about you, but I don't want her to get sick because she's tired.
I'm quite certain that TPTB don't want her to get sick period.
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That's what I'm saying though. Promo doesn't have to just involve her. They could've released sneak peeks weeks in advance like they did with EW for season two. It was promo overkill, but it didn't involve needing Tat to be rundown. All they had to do was use what they already had.
They've been using the others, Jordan, Kristian and Kevin, for the cons which is great, but they appeal to the part of fandom that is probably already going to watch. More tv spots and sneak peeks being released and talked about on sites like EW are going to remind the mainstream that the show is coming out. And particularly when they're moving to a busy timeslot you'd think they'd want to be doing more promo than they have to ensure the move is a success.