 | | 06-24-2009, 12:18 PM |
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#44 |
| Master Fan
Joined: Aug 2006
Posts: 16,666
| Probably.  They tend to do that with all novels that are turned into films. They market the film and the book that way. People see the book with the fancy cover of a film they saw a trailer for on television but weren't entirely sure about seeing. Then they by and read the book, and decide to see the film. Sell a book, sell a movie ticket, everybody wins.
In the case of Twilight, the books with the new cover will fly off shelves because its exciting for Jacob/Bella fans. I think they're also advertising that there is a poster that comes with the new book which people are speculating looks just like the book cover. |
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