Varity mention Southland!

Networks start marketing fall early
Summer-long ad campaigns get creative
The focus at NBC is squarely "The Jay Leno Show" given that it reps five hours of primetime for the Peacock.
"We have to love all of our children, but Jay is a particularly big child, as he occupies five nights a week," Stotsky says.
NBC has already been airing special promos for the Leno gabber every night at 10 o'clock in order to get viewers used to the host's new timeslot. Leno promotions outside of the network will find their way into elevators, taxis and grocery store lines -- mundane locations, Stotsky says, "that could use a bit more laughs."
Given the scope of the "Leno" show, the weeknight strip may get a bigger marketing push than your average new series. But at the same time, NBC won't be spending the equivalent of promoting five new shows.
"It's one franchise, so it doesn't demand five times the marketing budget," Stotsky says. "But it creates an opportunity for us to focus on some of the other new product."

That includes freeing up some dollars up to promote frosh entries "Community," "Trauma" and "Parenthood." NBC will also focus some efforts on relaunching midseason entries "Southland" and "Parks and Recreation."

Networks start marketing fall early - Entertainment News, TV News, Media - Variety