 | | 03-16-2009, 07:43 AM |
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#11
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Master Fan
Joined: Mar 2006
Posts: 19,992
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Coty Prestige takes Cool Water tropical for summer - 16/03/09 | TheMoodieReport.com
Quote:
INTERNATIONAL. Coty Prestige has created new Cool Summer limited editions for its Davidoff Cool Water and Cool Water Woman fragrances. They are rolling out in travel retail worldwide from this month.
 
Both scents aims to convey the sunshine and spirit of an island paradise, according to Coty. This is reflected in the packaging, whereby bright tropical motifs update the classic Cool Water flacons.
A yellow pattern inspired by the ancient Polynesian art of tattooing decorates the blue-green Cool Water Man bottle, while a festive pink hibiscus adorns the Cool Water Woman flacon.
The masculine juice has been updated with a high-energy citrus cocktail. Key notes include frozen lemon peel, violet and geranium, cooled with a touch of mint.
Exotic fruity and floral notes refresh the original feminine fragrance. These include Hawaiian passion fruit, a sea breeze accord and Queen of the Night jasmine.
In other news, actor Josh Holloway – best known for his role in Lost – is to appear in a new print advertising campaign for Davidoff Cool Water.
His collaboration with the brand was first announced in 2007, and has recently been renewed. Shot by Mikael Jansson, the new campaign will run from summer 2009 throughout the US, Europe and Asia.
“Josh Holloway is really the Cool Water Man,” noted Françoise Mariez, Senior Vice President International European Marketing Licenses, Coty Prestige.
“He’s full of power, of sensuality and of this fresh, cool attitude. The strength of the character he plays in Lost, Sawyer, was really for us very close to the values that we wanted to express in this fragrance and especially in this New Cool Water Man. We are very pleased to renew this collaboration with Josh.”
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So, it'll be a print campaign. Nice photos to look forward to. 
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