Quote:
|
Do we know what the response from the general public (or critics) has been of the show yet?
|
The only article that I can find is one published in the Washington Post.
washingtonpost.com - nation, world, technology and Washington area news and headlines
It specifically mentions "It's a Mall World"
Quote:
The main draw is a Web series titled "It's a Mall World" directed by "Heroes" hottie Milo Ventimiglia. The three-minute episodes follow the adventures of two girls and two boys as they explore the wonders of life, love and working in a mall, all while wearing American Eagle clothing.
The first 12 Webisodes are airing weekly on the retailer's Web site and on MTV during "Real World: Sydney." The final installment will appear only online. The Web series is also being promoted on large plasma TVs in the more than 900 American Eagle stores.
Strand said the site's traffic has increased since 77E launched, and users are staying longer and buying more. She said more than 1 million visitors have watched exclusive content on American Eagle's site during the past year.
"The customers are responding well to the looks and the outfits that the characters are wearing," she said. "The characters are so likable, and our customers identify with them so much."
|
It sounds like a hit to me which is wonderful for Milo.
