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Old 10-09-2006, 07:54 AM
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Joined: Jul 2005
Posts: 10,974
Sweeps dates:

NOVEMBER 2006 - Nov. 2 - Nov. 29
FEBRUARY 2007 - Feb. 1 - Feb. 28
MAY 2007 - April 26 - May 23
JULY 2007 - July 5 - Aug. 1
NOVEMBER 2007 - Nov. 1 - Nov. 28

"May is considered most important...then November."


Interesting story:
They're called "sweeps" because Nielsen Media Research mails out diaries to certain households around the country, then collects and processes the diaries in a specific order. The diaries from the Northeast regions are processed first and then swept up around the country, from the South, to the Midwest and finally ending with the West.

More sweeps info


Lorelai, about her dog: He's totally fine having his personal freedoms slowly stripped away,
as long as he's completely unaware that it's happening - just like a true American.
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